The most popular and widely consumed fruit in the world today, the mighty banana, is a true superhero of the fruit bowl; jam-packed with potassium, vitamins and fibre. They’re fat-free, nutritious, inexpensive and even come in their own handy, biodegradable packaging.
Bananas are one of the most consumed and cheapest fruits worldwide: they are the most traded fruit and the fifth most traded agricultural product. The global export value of the banana trade was estimated to be US $11.8 billion in 2016, with a retail value between $20 and 25 billion.
Bananas constitute a significant portion of the export revenues for many Latin American and Caribbean countries. For example, banana exports accounted for 40.3% of Ecuador’s total exports in 2016, and Ecuadorian bananas account for 30% of the world's banana supply. According to the Ministry of Agriculture, Livestock and Fisheries, the banana industry generates about 2 to 2 million direct and indirect jobs in the country. It is also estimated up to sixty cents in every dollar circulating in the fragile island economy of Dominica are generated by banana production.