For decades, man has known the importance of communication. Today, with various means by which one can communicate, it has become much easier to communicate a message to the other party, than it was several decades ago.
Every organization, no matter what their expertise and where they are situated, and what scale they operate, realize and value the importance of good communication.
This communication for organizations takes place both within the organization as well as with other outside stakeholders outside.
Therefore, it is vital for any business organization to understand the communication models out there, so they can use them for enhancing effective communication in the organization.