The seeds of our success story were sown in America in 1910 when a couple of enterprising florists had the idea of telegraphing orders to each other from opposite sides of the country.
They hoped that by doing so they would no longer have to rely on trains to send flowers to far-away recipients.
Back then, lengthy transit times made sending flowers to friends and relatives in distant states almost impossible. The flowers simply could not survive the long journey.
Soon, independent florists all over America were telegraphing and telephoning orders to each other using the Interflora service. They found that by coming together they were able to make the seemingly impossible, possible.
For the first time, a beautiful bouquet could be delivered to anyone all over in the country within a day. The idea revolutionized the way that flowers could be shipped, meaning customers could now mark special events from afar.